Product GAP Analysis Tool

Your Problem

You need to evaluate potential GAPs within your product development, marketing and management departments.

Our Solution

We created the Product GAP Analysis Tool to provide you with a strategic plan for improvements to market research, product strategy, capabilities, technology, and product marketing.  In this Microsoft Excel tool, you will be able to evaluate your product departments to identify GAPs based on the following criteria: Target Item, Current State, Goal State, Timeline and Action Items.  In order to identify all GAPs, you will want to complete these criteria for each tab in this spreadsheet and each potential Target Item.

Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • analyzes GAPs in product areas
  • identifies potential target items for improvement
  • defines business gaps/target items
  • includes space to describe action plans
  • saves time on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)