Mobile Marketing Solution Study

The introduction of the iPhone in 2007 and the iPad in 2010 changed everything. Prior to this, the primary benefit of a cell phone was that it was wireless. Then in one (or two) sweeps, the mobile computing device landscape was born.

Today, anyone who hits a non-responsive website (website not able to detect a mobile device and provide an optimal viewing experience for that device) is immediately frustrated and likely to quickly click away. For Modern Marketers, that’s a big problem that this report is designed to help you solve.

The insights and analysis presented in this report are given to provide marketers with a solid understanding of the current Mobile Marketing environment. We will examine the landscape, vendors and solutions for two categories of Mobile Marketing –Mobile Application Development Frameworks and Platforms, and Mobile Content Development & Management Platforms to enable marketers to incorporate Mobile Marketing within their broader Digital Marketing Strategy.

This study covers the following sections:

• Executive Summary
• What is Mobile Marketing?
• Benefits of Mobile Marketing
• Mobile Marketing Deployment Lifecycle
• Vendor Selection Criteria
• Mobile Marketing Solutions Landscape
• Mobile Marketing Maturity Model
• Action Plan
• Analyst Bottom Line
• About the Research Analysts
• Our Solution Study Methodology
• About Demand Metric

There are 10 premium tools & templates linked inside of this solution study:

1. Mobile Marketing Maturity Assessment
2. Digital Marketing Framework
3. Mobile Marketing Strategy Scorecard
4. Mobile Marketing Vendors Matrix
5. Mobile Application Development System RFP
6. Mobile Content Development System RFP
7. Mobile Application Development Vendor Evaluation
8. Mobile Content Development Vendor Evaluation
9. Mobile Marketing Plan Methodology
10. Mobile Marketing Metrics Dashboard