A template to build a business case for an investment in a mobile marketing program.
Mobile Marketing Channel Selection Tool
A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.
You need to select which mobile marketing channels to use.
We created the Mobile Channel Selection Tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost. This Microsoft Excel spreadsheet allows you to evaluate multiple mobile marketing channels to find the best fit for your organization. Once you have ranked each channel, view the bubble matrix chart to communicate the findings of your analysis.
- evaluate multiple mobile marketing channels
- rank channels for brand promotion
- evaluate lead quality for each channel
- save 2 hours on formatting
- consider cost to implement