Mobile Marketing Channel Selection Tool

Resource Overview

A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

Downloads
869

Related Resources

Your Problem

You need to select which mobile marketing channels to use.

Our Solution

We created the Mobile Channel Selection Tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost. This Microsoft Excel spreadsheet allows you to evaluate multiple mobile marketing channels to find the best fit for your organization. Once you have ranked each channel, view the bubble matrix chart to communicate the findings of your analysis.

Key Benefits

  • evaluate multiple mobile marketing channels
  • rank channels for brand promotion
  • evaluate lead quality for each channel
  • save 2 hours on formatting
  • consider the cost to implement

 

Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (basic)