Training Course: Marketing Communications

How to Access this Course:

Analyst & Executive members get FREE access to all training in DM University. Click here to let us know that you would like to take this course and we'll get you set up!

You can also purchase access to this training course for just $797.00 in our store ORDER NOW!

Course Description:

Demand Metric's online video training course leads you through developing a marketing communications plan. This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

Our goal with this course it to help you:

• Align your marketing communications with your marketing strategy and company positioning
• Optimize your communications for each audience and use the best channels to deliver them
• Execute your plan and measure the results

During this training course, you'll have access to 28 tools and templates to create outputs, such as:

1. Environmental Assessment
2. Audience Understanding & Customer Profiles
3. Documented Plan Objectives
4. Key Messages
5. An Identified Set of Marketing Channels
6. Budget, Calendar and Dashboard

What You Get in the Course:

• 6 Video Training Modules (Total Time: 2 hours, 41 minutes)
• 6 Knowledge Check Quizzes
• 4 Hours to work with our Analysts
• 28 Tools & Templates (MS Office)
• Marketing Communications Plan Methodology PDF
• Access to our Online Learning Management System
• Certificate of Completion
• Transcripts
• Slide Deck PPTs