Increase your Presence with Infographics

Executive Summary

Infographics exploit the brain’s power to absorb images, allowing us to capitalize on the advantages visuals can have over text. An infographic is a visual representation of information, data and knowledge that is intended to quickly and clearly communicate complex data. Easily shareable, infographics have the ability to generate lots of web traffic and for this reason are valuable marketing tools.

This How-To Guide will outline the key elements of an infographic, how infographics benefit marketers, and provides an action plan on how to create infographics that will become valuable marketing tools.

Read this brief 8-page guide to understand the following:

  1. What is an infographic?
  2. How to use infographics in your marketing plan
  3. How to create visually stimiulating and effective infographics for your business


Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.