Providing on-demand webcasts to prospective customers is a rapidly growing demand generation strategy. Instead of having to call a salesperson at a potential vendor, your prospects can complete the research component of their buying process on their convenience. Evaluate your webcast requirements to determine if this tactic should be added to your marketing mix.

What is a Webcast?

The word webcast is derived from "web" and "broadcast". Its use has varied since the early-mid 1990s as the nature of the medium came into public use. Webcasting is sending audio and/or video live over the Internet. In essence, webcasting can be thought of as broadcasting over the Internet.