All organizations claim to have "core competencies" but few actually benchmark their capabilities to track and measure improvements over time. Take the time to evaluate your business from a high-level, and commit to continuous improvement. Use Demand Metric's Core Competencies Assessment to set a baseline for your organization, and work to improve your score before your next self-assessment.

What are the Core Competency Areas?

• Strategic Planning & Governance - are Goals, Objectives, Measures, & Initiatives tracked and measured?
• Customer Relationship Management - are you customer-centric?
• Demand Generation - are you satisfied with the flow of qualified leads?
• Performance Measurement - are Key Performance Indicators in place?
• Market Intelligence & Research - do you have accurate market data?
• Product Management - are you satisfied with your time-to-market?
• Sales - are sales what they should be give the state of the organization?
• Organizational Development - are your training programs up-to-date?
• Human Resources - do you have the skill-sets you need for new projects?
• Systems & Technology - are your systems scalable enough for the future?

Action Plan:

1. Benchmark Competencies - use Demand Metric's Core Competencies Assessment Tool to measure your effectiveness across the preceding 9 areas of organizational capability. The assessment takes about 5 minutes. Evaluate your strengths and weaknesses and work to improve your score.

2. Re-assess in 6 Months - take the assessment again to demonstrate a measurable improvement to your organization's core competencies. Present the improvements to your senior management team and discuss results.