Event Marketing Plan Methodology

Use this step-by-step planning methodology and set of 18 premium tools and templates to create a comprehensive event marketing plan.

Our Event Marketing Plan Methodology is a 29-page PDF planning methodology that highlights our premium tool-kit of 18 premium tools & templates (available for download to Premium & Analyst level members) to help you develop and execute an event marketing plan that meets your marketing objectives.

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Prepare
  2. Plan
  3. Promote
  4. Execute
  5. Follow-Up
  6. Measure

 

There are 18 premium tools & templates linked inside of this methodology to facilitate the process.

  1. Event Marketing Maturity Assessment
  2. Event Marketing Strategy Scorecard
  3. Executing an Event Marketing Plan
  4. Events Manager Job Description
  5. Event Management RFP Template
  6. Events Database Template 2013
  7. Tradeshow Evaluation Matrix
  8. Conference Planning Checklist
  9. Conference Budget Template
  10. Conference Management Database
  11. Conference Agenda Checklsit & Timeline
  12. Venue Evaluation Matrix
  13. Post Conference Survey
  14. Code of Conduct Policy
  15. Tradeshow Lead Capturing Form
  16. Tradeshow Evaluation Checklist
  17. Lead Scoring Template
  18. Event Marketing Metrics Dashboard

 

Bonus - Webinar Program Methodology

Bonus - MarCom Plan Methodology

Choose from 100+ Research Reports: Benchmark Studies, How-To Guides, Vendor Profiles, & Solution Studies

Download 500+ Tools & Templates: Plans, Calculators, Budgets, Dashboards, Assessments, Checklists, etc.

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