Use this tool to measure your organization's event marketing capabilities.
Event Marketing Plan Methodology
Use this step-by-step planning methodology and set of 18 premium tools and templates to create a comprehensive event marketing plan.
Our Event Marketing Plan Methodology is a 29-page PDF planning methodology that highlights our premium tool-kit of 18 premium tools & templates (available for download to Premium & Analyst level members) to help you develop and execute an event marketing plan that meets your marketing objectives.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
There are 18 premium tools & templates linked inside of this methodology to facilitate the process.
- Event Marketing Maturity Assessment
- Event Marketing Strategy Scorecard
- Executing an Event Marketing Plan
- Events Manager Job Description
- Event Management RFP Template
- Events Database Template 2013
- Tradeshow Evaluation Matrix
- Conference Planning Checklist
- Conference Budget Template
- Conference Management Database
- Conference Agenda Checklsit & Timeline
- Venue Evaluation Matrix
- Post Conference Survey
- Code of Conduct Policy
- Tradeshow Lead Capturing Form
- Tradeshow Evaluation Checklist
- Lead Scoring Template
- Event Marketing Metrics Dashboard
Bonus - Webinar Program Methodology
Bonus - MarCom Plan Methodology