Competitor Analysis Tool

This will help you determine your market position in relation to your competitors.

Your Problem

You need to analyze your competition and identify your areas of differentiation.

Our Solution

An Microsoft Excel analysis tool to help you determine determine your market position in relation to your competitors. Once you have selected and defined your value drivers, score your company against your competitors and use the positioning map to identify and analyze your position in the market. 

Key Benefits

  • objectively analyzes value propositions
  • rates relative pricing for competitors
  • documents estimated market shares
  • save 10 hours on formatting
  • graphs market positions and differentiation chart

 

Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Competitive Analysis

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