Governance refers to formal management processes engaging cross-functional steering committees for strategic planning, project prioritization, and performance measurement initiatives. Advanced Marketing professionals are capitalizing on the Governance function by adopting their own formal processes to plan, select projects, and monitor performance.

Read our Marketing Governance Guide to learn how to:

• Align Strategy and Project Selection with Business Goals and Objectives
• Gain Senior Management Support and Approval
• Measure Project Success using Standardized Tools and Methodologies