 |
Measuring Marketing Governance Maturity
in
|
Governance refers to formal management processes engaging cross-functional steering committees for strategic planning, project prioritization, and performance measurement initiatives. For many large enterprises, Sarbanes-Oxley has been the catalyst for implementing and refining these business processes. Advanced Marketing professionals are capitalizing on the Governance function by adopting their own formal processes to plan, select projects, and monitor performance. By adopting Marketing Governance processes, you can better:
Most North American mid-sized companies do not have a mature marketing governance process in place. Use this report to learn the Best Practices for Marketing Governance and follow the step-by-step action plan to set up and maintain this function in your organization. To read the full report click here. "I have to tell you that this is the first website of this type that has been truly helpful to me in my position as Director of Marketing. I hope you will keep up the great work." ~ Sid Johnson, Jayco Sign up for a Free Sample, view our Membership options, or set up a 30-Day Free Trial to test drive the fastest growing and most valuable resource on the internet.
Demand Metric is the leading provider of practical tools & templates for business professionals. Focused on Strategic Planning & Leadership, Product Development, Lead Generation, and Sales Effectiveness & CRM, our resources help organizations adopt Best Practices and work more efficiently. Our memberships provide over 200 Practical Tools & Templates and access to expert Analysts. All of our tools & templates have been developed based on client request from our rapidly growing client-base of over 1100 members. "I love Demand Metric as a resource. I've found many useful tools and formats. If I have a special need, all I do is ask and someone contacts me right away to probe my needs and help develop solutions. I appreciate the regular updates and have already referred Demand Metric both internally to other departments and externally." ~ Paige Purdue, WD-40 Company |
 Click to Enlarge |
