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Governance refers to formal management processes engaging cross-functional steering committees for strategic planning, project prioritization, and performance measurement initiatives. For many large enterprises, Sarbanes-Oxley has been the catalyst for implementing and refining these business processes. Advanced Marketing professionals are capitalizing on the Governance function by adopting their own formal processes to plan, select projects, and monitor performance. By adopting Marketing Governance processes, you can better:
Most North American mid-sized companies do not have a mature marketing governance process in place. Use this report to learn the Best Practices for Marketing Governance and follow the step-by-step action plan to set up and maintain this function in your organization. |
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