DM University Training

DM University provides Analyst and Executive members with access to on-demand video training courses, eWorkshops, and the ability to get one-on-one help from our expert professors. Contact us to request access or to learn more about DM University.

Content Type

	Training Course: Marketing Communications This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.	view
	Training Course: Product Marketing This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.	view
	Workshop: 5 Questions the CMO Should Ask This workshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.	view
	Workshop: Barriers to Big Data Adoption This workshop will present the barriers to big data and discuss ways some organizations are overcoming them.	view
	Workshop: Building a Content Factory This workshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.	view
	Workshop: Building a PR Program This workshop will cover why having a PR plan is important and how to go about creating one.	view
	Workshop: CEO Marketing Relationship This workshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.	view
	Workshop: Conducting Effective Surveys This workshop will cover how to develop an effective survey.	view
	Workshop: Consumer Insights with Facebook This workshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.	view
	Workshop: Content for the Buying Process This workshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.	view
	Workshop: Content for the Sales Cycle This workshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.	view
	Workshop: Creating a Product Marketing Plan This workshop will cover how to develop an effective product marketing plan.	view
Free	Workshop: Creating Brand Loyalists This workshop will explore what Brand Loyalty is, how to measure it and how to put a plan in place to turn more of your customers into Brand Loyalists.	view
	Workshop: Delivering Great Presentations This workshop will present practical advice for creating and delivering great presentations.	view
	Workshop: Developing Marketing Strategy This workshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.	view
Free	Workshop: Email Marketing Best Practices This workshop will present email marketing best practices, tips and tricks for 2013.	view
	Workshop: Email Marketing Landscape This workshop is ideal for any marketing professional who needs to improve their email marketing capabilities.	view
Free	Workshop: Learning to Love Analytics This workshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.	view
	Workshop: Leveraging Pinterest for Business This workshop will teach you how to use Pinterest for business.	view
	Workshop: Marketing with Case Studies This workshop will cover what Case Studies are, how to create them and what to do with them.	view
	Workshop: Positioning for Marketing Success This workshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.	view
	Workshop: Product Business Case This workshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.	view
	Workshop: Secrets to Lead Gen Success This workshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.	view
	Workshop: Sizing Up the Competition A workshop on how to create a healthy competitive culture and how to analyze competition.	view
	Workshop: Social Media Metrics This workshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.	view