Media Coverage Analysis Template

Use our Media Coverage Analysis Template to track your media placements and ad value equivalency in relation to your top 3 competitors.

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Media Coverage Analysis Tool.pdf

Media Relations and PR Audit

Use our Media Relations and PR Audit to gauge your effectiveness across 6 key success drivers: Media, Awareness, Positioning, Internal Support, Expertise, Process, & Relationships.

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Media Relations Maturity Assessment.pdf

Editorial Calendar Template

Use our Editorial Calendar Template to organize your media relations campaign. Identify editorial calendar opportunities, due dates, and key contacts.

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Media Relations Database.pdf

Public Relations Plan Template

Download our Public Relations Plan Template to quickly create a comprehensive and professional Public Relations Plan. Sections include: Executive Summary, Situation Analysis, Planning, Admin & Evaluation, & Budget.

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Public Relations Plan Template.pdf

Press Release Microsoft Word Template

Use our Press Release Microsoft Word Template to capture the the interest of the reader, establish key messages and credibility.

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Press Release Template.pdf

Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.

Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Read our Media Specialist Guide to formalize the role of media relations in your organization, and get a handle on this function.

Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Read our Ad/PR Spending Guide to start tracking your media coverage and benchmark your ad/PR-spending ratio against your competitors.

Managing budgets and resources for PR can be difficult, especially when there is no clear understanding of the value, function, or tools that you may need to procure.

Our Public Relations Guide was designed to help you learn:

• Define Public Relations
• Outline Typical PR Activities
• Differentiate PR from Advertising
• Illustrate Various PR Elements
• Provide PR Best Practices
• Help you Select the Right PR Tools