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Campaign Impression Calculator
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Campaign Impression CalculatorUse our Campaign Impression Calculator to determine your cost per impression across the following forms of communication: Email, E-Zine, Print, Website, Direct Mail, and Sponsorship. The “Summary Tab” will automatically calculate your results and the “Charts Tab” will help you communicate these results with key stakeholders. Preview Document (PDF Version):
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10 Premium Tool/Template downloads per month
Marketing Calendar Template 2010
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Marketing Calendar TemplateUse our professionally designed Marketing Calendar Template to organize and communicate all of your marketing activities for 2010. There is a special Summary tab at the end that automatically creates a report for all marketing activities completed throughout the year. Preview Document (PDF Version):
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Email Marketing Vendor Evaluation Matrix
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Email Marketing Vendor Evaluation MatrixUse our Email Marketing Vendor Evaluation Matrix to compare potential Email Marketing solutions. For each parameter, rank vendors based on their ability to deliver on your requirements. Preview Document (PDF Version):
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Email Marketing Database
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Email Marketing CampaignManage your Email Marketing Campaign with this tool to. Preview Document (PDF Version):
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List Building Guide
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Our List Building Guide was designed to provide practical advice for creating permission based email marketing lists. Read our brief 7-page guide to learn:
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Email Marketing Guide
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Our Email Marketing Guide was designed to provide practical advice for building effective email marketing campaigns. Read this brief 9-page guide to learn:
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Direct Mail Marketing Database
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Direct Mail Marketing Database toolUse our Direct Mail Marketing Database tool to manage your direct mail campaign. Preview Document (PDF Version):
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Project Management Portfolio
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Project Management PortfolioUse our Project Management Portfolio to track projects, assign ownership and allocate resources, document scope, budget and timelines. Preview Document (PDF Version):
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Email Marketing ROI Calculator
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Email Marketing ROI CalculatorUse our Email Marketing ROI Calculator tool to calculate results for email marketing campaigns. Develop benchmarks for Open Rate, Click-Thru Rate, Click-to-Open (CTOR), Conversion Rate (Leads), Conversion Rate (Sales), Cost/Lead, Cost/Sale, and compare with historical averages across all campaign types. Preview Document (PDF Version):
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Podcasting Guide
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Our Podcasting Guide provides practical advice for understanding the value of podcasting, learning best practices, and getting prepared to develop and launch a successful podcast program. Read this brief 7-page guide to learn:
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