(866)-947-7744

New product innovation is a strategic business activity that involves significant financial resources and managerial attention. Most new product launches fail because existing methods are unable to forecast and plan their commercial success accurately. Now you can develop a strategy to incorporate the mental tools, intellectual resources, and time you needed to think a product development project through to completion. With Demand Metric’s comprehensive tool-kit, you’ll bring thinking and doing into the proper balance, and be much better prepared to meet the future.

Use this tool to track your competitive wins and losses. The “Analysis Tab” will allow you to track your wins and losses by Prospect/Customer, Industry, Product/Program, Close Date, Amount, Top Reason, Secondary Reason, and Tertiary Reason. The remaining tabs will provide you with a visual representation of your results and will help you communicate these results with key stakeholders.

Use this tool to define, track, and report on your key product development metrics and key performance indicators. All the metrics can be easily customized to suit your organization's needs.

Use this tool to analyze market sizing, market segments and customer profiles.

Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.

Use this tool to determine if it is profitable to sell a proposed product.

use this PowerPoint presentation to explain the 4 success drivers: strategy, process definition, portfolio management, & skills.

Use this presentation to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

use this tool to evaluate product development initiatives according to their feasibility, attractiveness, fit, & risk.

Use this tool to compare actual sales vs. planned sales for each product.