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Use this template to help you build a Business Case for an investment in a Social Media program.

The purpose of this tool is to help you design a Request for Proposal (RFP) for Social Media Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.

Use this presentation tool to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs).

Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this template to create a posting schedule for all of your Social Media activities in 2011. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.

Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.

Use this tool to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.

Use this tool to monitor and to compare the key metrics of your competitors Social Media efforts.

The purpose of this tool is to provide a checklist to ensure you have the right people, processes, and technology to build a solid Social Media Program.

Use this tool to define, track, and report on your key Social Media program metrics and key performance indicators. All the metrics can be easily customized to suit your organization's needs.